Project Requirements

The Salvation Army Hockey League has been around for decades, pitting church teams against each other for generations. The PR Department sponsored a team in 2010, and wanted an aggressive but fun logo for the team: The PRD Sharks. The logo would be silk-screen printed on hockey jerseys. It also needed to be used online and in print.

The Process

The logo was designed with a heavy lined, graphic-novel style of illustration for definition and character. The shark illustration set against a radial gradient background gives the logo depth and focus.

Spot colours and half-tones were used  to keep screen printing costs to a minimum,using a nautical colour pallet.  A grayscale and black & white version were prepared for other imprinting applications.