The Christmas Post

Project Requirements

The Peoples Church is famous for its Christmas musical productions. The story of the 2010 production centered around a fictional small town and its newspaper.

To promote the 5 performances, Quiet City Design was asked to develop a multi-faceted campaign to immerse the audience in the show’s theme and setting.

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The Process

After developing a vintage title logo, posters were developed featuring a cast member in a familiar “newsie” pose. The depth and perspective of the poster was carried across to an animated PowerPoint slide used in video announcements before and after services.

Rather than standard flyer or postcard versions of the poster to promote the shows, handbills were created in a vintage newspaper format. The “newspapers” were handed out to the congregation a month before the performances to generate interest and curiosity. The content of the “newspaper” featured fictional articles about the characters of the production, providing readers in insight to the story, setting and time-period.

The performance programme was another “newspaper” publication, featuring the cast and crew listings in creative newspaper formats, articles and advertisements. The event tickets were designed to look like shopping coupons clipped from a newspaper.

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Finished Results

Providing the audience with foreknowledge of the characters through the early “newspaper” handbill built excitement and interest in the production. The physical elements of the promotional material created an immersive campaign.

The programmes were so convincing in style and format that they were used as props in the production.

  • print and digital advertising media
  • immersive audience experience
  • unusual delivery created attention
  • production quality increased by campaign

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More Project Elements

Download to view “The Christmas Post” PPT slides.


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