Project Description: Mary Kenedi, Director of the North Toronto Institute of Music, needed a strong logo design to capture the essence of a special concert fundraiser.  The Monster Concert features 10 grand pianos and up to 30 performers on stage, benefitting SickKids Foundation.

Requirements: The event was, by it’s historical development, already branded as a “monster concert”.  To make it a fun family event, the concert will be scheduled on Halloween day, and children will be invited to wear their costumes to Massey Hall.

The logo will be used in a variety of applications, including print stationery, newspaper and handbill ads, posters, flyers and web and email layouts.

Components: The logo reflects the kid-centered focus on the benefit concert, with two opposing grand pianos forming the head of a mysterious monster.  Budget restrains mean most reproduction of the logo will be through on-demand desktop publishing or digital printing.  A white or light green background makes DIY publication easier for the client, while giving the logo a maximum contrasting impact.

Client: North Toronto Institute of Music

This entry was posted on Monday, May 18th, 2009 at 2:37 am and is filed under All Work, Corporate ID & Logos, Special Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.