Project Description: NTIM needed a more impressive and dramatic direct-mail advertisement to promote the school and its programs.  Quiet City Design helped NTIM stand out in the community with colourful and multipurpose doorhangers.

Requirements: The major advertising campaign for the North Toronto Institute of Music has been a neighbourhood direct-mailing of photocopied leaflets bundled with several other ads. The mailing needed to stand out from the rest of the ads, and have a higher percieved value to the recipient.

Components: To instantly stand out from typical junk mail leaflets, the mailer was designed to hang on the front doorknob or hand railling of each home.  A die-cut slit and hole allowed for easy application and removal.

Strong colours and dramatic images drew the recipient’s attention to the bottom portion of the doorhanger, perforated to tear off a business card.  The reverse of the business card promoted the NTIM Monster Concert.

Client: North Toronto Institute of Music

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