Project Description: As the Monster Concert approaches, promotion and marketing of the event continues to increase.  Targeted advertising is the strategy.

Requirements: Methods of advertising the event include handbills inserted into 6 high-profile concert programmes, published ads in the Toronto Star, as well as music and community magazines, online web banner ads, email announcements, radio commercials and interviews, and Facebook.

Components: The advertising and promotion of the event has to focus on the brand logo, which draws great attention to itself.  Several sponsors needed to be acknowledged by including their company logo on the ads.  SickKids Foundation provided a logo which needed inclusion in all printed material.

Many of the print ads use differnet sizes and proportions.  Design elements are arranged to accomodate the layout.

Client: North Toronto Institute of Music

This entry was posted on Thursday, September 24th, 2009 at 7:34 pm and is filed under All Work, Corporate ID & Logos, Marketing & Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.