SEPAC Investor Showcase
Project Description: Calgary-based SEPAC hosts a variety of energy industry meetings and events, requiring a variety of promotions, marketing material and event signage. The Investor Showcase is a high profile event hosted at the Westin Calgary. Despite the 3,421 km gap from Toronto, Quiet City Design meets the demand on time and budget.
Requirements: Sponsor participation and public advertising are crucial elements in producing the Investor Showcase. Newpaper ads, web banners and electronic mailing all work to generate interest in the free event. Sponsors and vendors present on stage and at trade show tables in a one-day convention style event. Clear signage throughout the Westin Calgary help organizers move guests and presenters to the locations in the venue.
Components: The marketing campaign begins with a an electronic mailing to businesses to gain sponsors and support for the event. A PDF Sponsor Package (download 390KB) is constantly updated for each showcase event, to provide companies with valuable benefits. Each Sponsor Package contains a printable fax form for replying directly to SEPAC.
A series of public and industry-specific newspaper ads are created for distribution in and around Calgary, Alberta. The ads range in size and colour specifications. Similar handbills and leaflets are digitally printed on demand for distribution during other events.
Web banner ads run on several industry-specific websites for a month prior to the event, linking to the SEPAC website for more information and links to download the Sponsor Package PDF.
The event requires brand recognition and directional signage, and these large signs are mounted on 24″x36″ and 36″x48″ Foamcore boards. A floor plan of the event venue helps organizers and participants find and set up their materials quickly.
Client: SEPAC (Calgary)