Project Description: Owners of The Haven Bed & Breakfast Inn wanted to promote the Inn and its newly added Tearoom to local residents as well as their mailing list subscribers.  A versatile marketing piece was needed to cover a variety of delivery systems, from hand-outs to public brochure card racks.

Requirements: The marketing piece was required be able to sit in brochure racks, fit conveniently in coat pockets or briefcases, and easily slip into regular mailing envelopes with newsletters or notes.  Information about the Inn and the Tearoom as being joined but separate visitor spots was needed.

Components: The final card size of 3.5″ wide by 8.5″ high was finished on heavy 14 point card stock with a brilliant UV varnish on both sides.  The front of the card highlighted the Inn with photos of the interior and exterior.  The back of the card featured the Inn experience, emphasizing the Tearoom as a special element to any visit.  Colours from the logo and the exterior of the Inn unified both sides of the card.

Client: The Haven Bed & Breakfast

This entry was posted on Tuesday, February 17th, 2009 at 8:30 pm and is filed under All Work, Marketing & Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.