restaurant

Generate Customer Orders On-Demand with VIP Club Text Messages

Time: Accumulative day-by-dayEffectiveness: Immediate and Long-termReturn: Extremely high This is my favourite strategy, being the most effective solution for short- and long-term customer loyalty. It works by inviting your existing customers to join your VIP Club to get exclusive, special offers and free upgrades. Customers opt-in by sending you a special text message from their

Manage Cash Flow with Gift Certificates

Time: 60 minutesEffectiveness: Long-termReturn: High We don’t know how long the pandemic will last, but be sure - it will end. In the meantime, you need to pay mortgages, rent, wages and food costs. To generate cash flow now, start selling gift certificates and cards now, even at a discount*. When it’s safe to go

Revise Your Menu for Efficiency and Safety

Time: Varies from restaurantEffectiveness: Immediate and Long-termReturn: Moderate to high Now that everyone has to get delivery or pick up their orders, wait times have become a huge deciding factor on where and who to order from. Delivery services are being spread thin to service the vast number of kitchen and customers, and the number

Be Role Models To Your Community

Time: 30 seconds as neededEffectiveness: Immediate and Long-termReturn: High Did you hear about the ice cream shop in BC that closed after being shamed online? Jae Bee reposted her friend’s photo of the customer lineup outside the Rocky Point Cream shop and blamed the owners for putting their customers at risk. The backlash of comments

Retarget Website Visitors With Facebook Ads

Time: 2-3 hoursEffectiveness: Immediate and Long-termReturn: High When someone visits your website and leaves without calling, emailing or ordering something, they will likely never return. But you can chase them back on Facebook! Facebook has a special invisible tracking pixel you can add to your website. When someone visits your website, their browser saves the

Sign Up with All Delivery Services

Time: 1-3 daysEffectiveness: ModerateReturn: High Now that dining rooms are closed and people are encouraged to stay home, restaurants are dependent on delivery services like Uber Eats, Skip The Dishes and DoorDash. Not everyone likes using Uber Eats. DoorDash doesn’t always serve the full delivery area you’d like. For whatever reason, it’s important to be

Communicate with Customers on Social Media

Time: 5 minutes, 3 times per day (min)Effectiveness: ImmediateReturn: High People are logging into social media channels like never before. They are checking in with friends and family, looking for news and updates, and searching for things to see, do and experience. This is a golden opportunity to be found and communicate with your customers,

Keep Your Restaurant Online Listings Updated

Time: 10 minutes eachEffectiveness: ImmediateReturn: Moderate People are online more now than ever before. They are searching for food options using Google, Facebook, Yelp, and many other business directory listings websites. Your information needs to be up-to-date and consistent on all these listings. Do a Google search for your restaurant to see all the listing