92%
of consumers trust recommendations from friends and family over any other form of advertising
68%
of homeowners say they would hire the same home‑service company again
3-5x
higher conversion rates for referral leads compared with leads from paid ads or organic search
What Is The Referral Engine?
Word of mouth already brings work. The problem is, it runs on hope.
You don’t know who’s referring you. You don’t know what they’re saying. And you don’t know which jobs actually lead to more work.
This makes word of mouth intentional.
Referrals Don’t Happen by Accident
Happy customers are usually willing to refer you.
They just don’t think about it unless prompted.
This system checks in occasionally.
Not every week. Not aggressively.
Just enough to remind people you’re there when someone asks.
You Control the Message
When customers refer you on their own, they explain things their way.
That can mean:
- the wrong type of job
- the wrong expectations
- the wrong price range
This gives them clear, simple messages to share.
So referrals come in already aligned with the work you want.
You Can See What Actually Works
When a referral comes in, you can see where it came from.
Who sent it. And which past jobs keep bringing work back.
No guessing. No gut feel.
Just clarity.
Runs in the Background
This doesn’t turn you into a marketer.
The prompts go out automatically.
Referrals come in like any other lead and get handled the same way.
You step in when it makes sense.
Brings happy customers back again, too
Besides helping to bring you new ones, it can incentivize repeat customers for new jobs.
Often just sharing other projects and capabilities can inspire new and creative ideas from your previous customers.
How It Fits the System
The Referral Engine closes the loop.
Finished jobs lead to referrals. Referrals lead to new inquiries.
Each job feeds the next one.
Get Up and Running in 7 Days
Quick kickoff
We take 20-30 minutes to get what we need. Your services, service area, contact points, and how inquiries usually come in.
We build and wire it up
We set up the website and the lead-handling so inquiries are caught, answered, and followed up automatically.
Review and adjust
We walk through it together, live. You test it, ask questions, and we tweak it so it fits how you actually run your business.