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Optimize Old Content for Better Search Rankings
Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the
5 Marketing Trends for the Covid-19 Era
Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just trying to figure out how
5 Ways to Optimize Your Social Profiles to Get More Leads
Your business doubtlessly has at least some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers, consider implementing the following 5 methods to optimize your social profiles and start generating more
Generate Customer Orders On-Demand with VIP Club Text Messages
Time: Accumulative day-by-dayEffectiveness: Immediate and Long-termReturn: Extremely high This is my favourite strategy, being the most effective solution for short- and long-term customer loyalty. It works by inviting your existing customers to join your VIP Club to get exclusive, special offers and free upgrades. Customers opt-in by sending you a special text message from their
Manage Cash Flow with Gift Certificates
Time: 60 minutesEffectiveness: Long-termReturn: High We don’t know how long the pandemic will last, but be sure - it will end. In the meantime, you need to pay mortgages, rent, wages and food costs. To generate cash flow now, start selling gift certificates and cards now, even at a discount*. When it’s safe to go
Revise Your Menu for Efficiency and Safety
Time: Varies from restaurantEffectiveness: Immediate and Long-termReturn: Moderate to high Now that everyone has to get delivery or pick up their orders, wait times have become a huge deciding factor on where and who to order from. Delivery services are being spread thin to service the vast number of kitchen and customers, and the number
Be Role Models To Your Community
Time: 30 seconds as neededEffectiveness: Immediate and Long-termReturn: High Did you hear about the ice cream shop in BC that closed after being shamed online? Jae Bee reposted her friend’s photo of the customer lineup outside the Rocky Point Cream shop and blamed the owners for putting their customers at risk. The backlash of comments
Leverage Delivery Services as Customer Acquisition Assets
Time: 2 hours setup, 5 seconds each deliveryEffectiveness: ImmediateReturn: High Now that dining-in is off the table, your entire restaurant service is going out the door. Restaurant owners tend to hate relying on 3rd-party delivery services. They take a big percentage of your profits and you get no customer interaction. You can’t even find out
Retarget Website Visitors With Facebook Ads
Time: 2-3 hoursEffectiveness: Immediate and Long-termReturn: High When someone visits your website and leaves without calling, emailing or ordering something, they will likely never return. But you can chase them back on Facebook! Facebook has a special invisible tracking pixel you can add to your website. When someone visits your website, their browser saves the