You can’t provide the best products or services to your customers without knowing what they need. And for that, market research is crucial.
As a business owner, you should always aim to supply products and services that help your customers. One thing that can help you in this matter, is an excellent research tool. But finding the best instrument from the abandons of online tools can take a lot of your time and money.
To save your precious resources, today, we have listed the 9 best free market research tools that are easy to use.
Why you should use market research tools for your business research
The right tool can help you analyze the market and growth of your business. Which can be difficult due to constant changes in the market.
Market research tools are vital for spotting business opportunities easily, lowering your business risks, producing relevant materials, finding where to advertise, outperforming competitors, setting a higher goal for your business, easily making a decision, identifying customer requirements, and improving selling techniques.
Now that you’re convinced, let’s move on to our list of 9 free market research tools.
Number:1 Google Trends
Google Trends is one of the best free-market research tools. Use it to look for specific keywords, subjects and phrases that have gained interest over a specific period of time. The work is done by analyzing a portion of Google searches. You enter a phrase to calculate how much it was searched for in proportion to the total number of searches done on Google over the recent years.
Google Trends have features like real-time data, pointing out the latest trends, simple and easy user interface, and easy to navigate. And it’s totally free.
Number: 2 Statista
Statista is one of the best market research tools for building online statistics in market research. It gives access to the data from market research institutions and their opinion. You can even get an assessment.
From business organizations and govt institutions in different languages with this tool.
Researching various industries helps you understand the nature of competition. Furthermore, using Statista lets you discover the relative size of the industries, their average expenditures, and individual company expenditures. Statista has some amazing features including a statistics portal, research and analysis, content and information design, and e-commerce insights for your business. You can use the basic plan of Statista for primary data and statistics for free.
Number 3: Tableau Public.
Tableau Public is a free data visualization tool that lets you figure out market research data with analytics and business intelligence. Using its mechanisms, you can get simple and intuitive visualization of rather complex data.
Tableau Public can create interactive graphs and maps, build a dashboard in minutes, highlight the analysis, automatically connect Tableau Public to Google sheets, has embedded visualization, and automated mobile layouts.
And it all comes at zero cost.
Number: 4 Google Analytics
Well, Google Analytics is not a broader tool for providing market research entirely. But it can help you to analyze the traffic on your website and give you a complete picture of your visitors and their demands.
The main features of Google Analytics are, reporting traffic, tracking conversion, keyword guidance, reference of third parties, and a custom dashboard. If you are a small business that wants to avoid paying monthly fees, you can use their free service.
But if you want to use a vast amount of features, you can buy the Google Analytics 360 degree.
Number 5: MakeMyPersona
MakeMyPersona is one from Hubspot. This tool allows you to create buyer personas by answering a series of questions based on existing market research.
Using this tool, you can definitely find out more about your market. With MakeMyPersona, you can easily create personas, enjoy fantastic form layouts.
It comes with essential question series to understand users and a downloadable word document. This tool is free.
Number: 6 Google Keyword Planner
Google Keyword Planner is a fantastic tool for basic keyword research. The main task of the tool is to look for the phrase or keywords that are related to your business. In brief, Google Keyword Planner allows you to find new keywords and get a detailed idea about how your audiences are searching for information within your market.
Google Keyword Planner can research keywords, make suggestions for daily budget, show monthly search details, it has columns for new competition, and it can add new keywords to your existing campaigns.
This tool is one of the free market research tools.
Number 7: Ubersuggest
Ubersuggest is a simple tool for doing market research on keywords and content. All you have to do is input a phrase, and it will come up with a long list of additional keywords.
In version 6.0, you can log in to the dashboard of Ubersuggest for free. And can trace the ranking of your competitor’s website. Features include overview of domain, top SEO pages, keyword ideas, content suggestions, backlink data. Ubersuggest is free to use.
Number: 8 Google Alerts
Google Alerts is one of the best free-market research tools you can use. you can set email alerts, to get notified for each new result in Google that matches your needs. Such as web pages, blogs, scientific research, or newspaper articles. Features are free notification service, real-time alerts on keywords, lets you track your competitors, create links, and are easy to use. You can use the tool for free.
Number: 9 Pew Research Center
Our last tool on the list, Pew Research Center is a fair fact tank that informs people about the issues, points of view and trends shaping the world. The website has a massive database of free inquiries in various fields. They conduct demographic research, content analysis, public opinion polling, and other data controls social research. Its features are smooth user interface, interactive charts, research center, and of course huge database.
You can use the tool for free through their website.
And with that, we have come to the end of our list of 9 market research tools. Applying one or all of them will significantly help you to know about your online business market.
Which of these or other tools have you used to help guide your business growth?