Resources

Boosting Local Business with Email Marketing Strategies Email marketing remains a robust tool for local businesses aiming to enhance their market reach, build stronger customer relationships, and drive sales efficiently. Despite the advent of numerous digital marketing channels, email marketing’s direct and personalized approach continues to offer unparalleled advantages. This article explores effective email marketing […]

The Power of Digital Marketing in Amplifying Local Business Success Hey there! I’m Len Marshall, and if there’s one thing I’m incredibly passionate about, it’s seeing local businesses thrive in today’s digital landscape. Now, I know what some of you might be thinking – Digital marketing? Isn’t that for the big players? But here’s the

Introduction Local business marketing is essential for the growth and sustainability of small-scale operations within specific geographical areas. With the ever-evolving landscape of advertising and customer engagement, it’s crucial for local businesses to adopt effective strategies that not only attract new customers but also retain existing ones. In this article, we will explore several effective

The Essentials of Digital Marketing Automation In the fast-paced world of digital marketing, staying ahead of competition means not just catching up with current trends but also anticipating future ones. One of the most significant advancements in this field is digital marketing automation, which has transformed how businesses approach their marketing strategies. This technology enables

Just before the COVID-19 pandemic turned everything on its side, QR codes were dying a quiet and painless death.  This puzzle-looking barcode technology has been around for more than 2 decades, in fact. The marketing industry got really excited about its potential about 10 years ago, but it was never publicly adopted until the physical

Chat message and text message marketing are like two sides of the same coin. However, the two offer unique benefits. Read more to find out which option is best for your marketing situation.

I’m so excited! This is a BIG DAY! Here I was, working away on an email newsletter for a cause-based community group I help with website development and marketing, head down and getting it done… ​DING! ​A Google My Business notification! ​I have a new review! ​Wait… What? ​A 1-Star Review from Garland Berube ​Who?

We’ve all seen them: social profiles that are virtually swimming in beautiful, high-quality social media posts. Everything matches, the colours are all complementary, and the company behind the profile never misses a day of posting. It seems too good to be true, right? Either that or the brand has a massive, well-funded marketing department you