Resources

SMS vs. Social Media: The Best Choice for Customer Engagement If you’re like many small business owners I’ve chatted with, you’re probably wondering where to focus your limited marketing efforts for maximum impact. Specifically, you might be torn between SMS and social media for engaging with your customers. Trust me, I get it. Every channel […]

Turning Google Reviews into Gold If you’re running a small business, you know just how crucial online reviews can be. They’re the digital equivalent to word of mouth that can either boost your business sky-high or, well, not. I’d like to tell you about something that might just change the way you look at Google

Unlocking the Power of Google Reviews Can we get real about Google Reviews for a minute? Because if you’re like most small business owners I’ve worked with, you either already know that these reviews can be pure gold, or perhaps you’ve not given it much thought at all. Either way, I hope you can take

Turning Google Reviews into Gold You know, I often hear people saying, “The best advertising is word of mouth.” But in the connected world we live in these days, word of mouth doesn’t just mean chatting over the backyard fence or recommending a business to your friend over a coffee. It has evolved! Today, one

Getting to Grips with Customer Relationship Management Let’s dive into the world of Customer Relationship Management (CRM), shall we? I’m Len Marshall, and if there’s one thing I’m passionate about, it’s how businesses, especially small ones, can use CRM to not just survive, but thrive in today’s market. Now, don’t worry if you’re thinking, “CRM?

Let’s Talk Growth: Your Customer List! So, you’re at that exciting stage where you’re looking to throttle up your business by expanding your customer base. You know what? I’m so excited for you! Why? Because growing your customer list is like receiving an invitation to the BIG DAY! The day you realise your business isn’t

Unlocking the Power of Automation for Your Local Business Picture this: It’s a regular Tuesday morning. You’re juggling the million and one things that come with running a small local business. Amidst the chaos, you hear the soft ‘ding’ of a new email subscriber or a ‘cha-ching’ from an online sale. And the best part?

Unlocking the Power of Email Marketing Remember that feeling of excitement you get when you find a letter in your mailbox? In today’s digital era, that thrill can be replicated with a well-crafted email. As a digital marketing whizz, I’ve seen firsthand the transformative power of a smart email marketing strategy, especially for small businesses.

Bringing SMS Into Your Marketing Strategy: Let’s Chat! Hey there! If you’re like many small business owners, you might still be wrapping your head around email marketing, never mind diving into the world of SMS. But let me tell you, if there’s one thing that gets people’s attention faster than a free coffee offer, it’s

Introduction to SMS Marketing for Local Businesses Local businesses face unique challenges and opportunities when it comes to marketing. One powerful tool that is often overlooked is SMS marketing. SMS, or Short Message Service, marketing involves sending text messages to a list of subscribers with their consent. This method is known for its high open